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Advertising in (A)WAY magazine, on its website or in the electronic newsletter is a cost-effective way to cross-promote your products and services to a readership with a high disposable income as well as a demand for high-level services such as banking, financial services, insurance, travel and leisure, etc.

(A)WAY’s Core Value the personal touch

A direct line of contact with the dynamic expat community allows the (A)WAY team to recognise its readers’ needs and to provide the content, language and style to meet those needs. (A)WAY understands what it means to live abroad, as its team is a part of this community.

Why ADVERTISE in (A)WAY?


(A)WAY Publications (print and on-line) are excellent showcases for a broad range of value-added services –education, insurance, property, finance, fashion etc. An association with (A)WAY means quality publications that meet the needs of its readers.

  • The wide distribution and on-line content reaches expats throughout Belgium and worldwide
  • The focus and approach targets an audience with similar needs and interests
  • Designed to appeal to both the aesthetic and intellectual interests
  • Long shelf life due to well-researched articles meeting expat requirements
  • Themed issues focus on specific topics (health, travel, fashion trends, design, summer activities, etc.)
  • High brand loyalty thanks to the creation of a ‘community’, plus interactive features (contests, newsletters etc.)
  • Reliability thanks to a compelling editorial line and value-added advice on living abroad

“ Moving and relocation are a major part
of expat life.
(A)WAY is a wonderful partner
for making `sure that Gosselin is known
throughout the expat community.”

- Eddy Bonne,
Group Director of the Gosselin Group

“ Given its broad content covering many
aspects of expat life in Belgium,
(A)WAY
enables ING to reach all members of the
expat family.”

- Dave Deruytter,
Manager Expatriates & Non-residents at ING

Please email to CONTACT US in order to request our Media Kit.